In emails and alerts, you could introduce some keywords, between brackets {} to be replace by useful information, for example the title of an ad. Besides that, each title and description have individual filter to modify/add new keywords plus two general filters (email_title and email_description).

There is 5 keywords that can be used in any email template:

• {WEB_URL} : Site home page url
• {WEB_TITLE} : Title of your site
• {WEB_LINK} : Site home page link
• {CURRENT_DATE} : Current date
• {HOUR} : Current time (hour)
• {IP_ADDRESS} : User IP address

Here’s the list of every keyword available to each email template.

Emails send to the users

Alert Validation

Internal name: email_alert_validation

Title filter: email_alert_validation_title

Description filter: email_alert_validation_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {VALIDATION_LINK} : Validation link

Hourly alert

Internal name: alert_email_hourly

Title filter: alert_email_hourly_title

Description filter: alert_email_hourly_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {ABS} : List of ads related to that alert
• {UNSUB_LINK} : Unsubscribe link

Daily alert

Internal name: alert_email_daily

Title filter: alert_email_daily_title

Description filter: alert_email_daily_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {ABS} : List of ads related to that alert
• {UNSUB_LINK} : Unsubscribe link

Weekly alert

Internal name: alert_email_weekly

Title filter: alert_email_weekly_title

Description filter: alert_email_weekly_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {ABS} : List of ads related to that alert
• {UNSUB_LINK} : Unsubscribe link

Instant alert

Internal name: alert_email_instant

Title filter: alert_email_hourly_instant

Description filter: alert_email_hourly_instant

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {ABS} : List of ads related to that alert
• {UNSUB_LINK} : Unsubscribe link

Comment validated

Internal name: email_comment_validated

Title filter: email_comment_validated_title

Description filter: email_comment_validated_description

Keywords

• {COMMENT_AUTHOR} : Name of the author of the comment
• {COMMENT_EMAIL} : Email of the author of the comment
• {COMMENT_TITLE} : Comment’s title
• {COMMENT_BODY} : Comment
• {WEB_URL} : Your web site’s URL
• {ITEM_URL} : URL of the item where the comment were posted
• {ITEM_LINK} : Link of the item where the comment were posted (same as {ITEM_URL} but it includes the <a> tag)

New item from unregistered user

This email is sent to the user, to give them option to modify/delete the ad

Internal name: email_new_item_non_register_user

Title filter: email_new_item_non_register_user_title

Description filter: email_new_item_non_register_user_description

Keywords

• {ITEM_ID} : Ad’s id
• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {ITEM_TITLE} : Ad’s title
• {ITEM_URL} : Ad’s URL
• {WEB_TITLE} : Your web site’s title
• {EDIT_LINK} : Link to edit the ad
• {EDIT_URL} : URL to edit the ad
• {DELETE_LINK} : Link to delete the ad
• {DELETE_URL} : URL to delete the ad

Recover password email

Internal name: email_user_forgot_password

Title filter: email_user_forgot_password_title

Description filter: email_user_forgot_password_decription

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {WEB_TITLE} : Your web site’s title
• {IP_ADDRESS} : IP address from where the petition to recover the password was made
• {PASSWORD_LINK} : Link to recover the password
• {PASSWORD_URL} : URL to recover the password
• {DATE_TIME} : Time at when the petition to recover the password was made

User is registered

Internal name: email_user_registration

Title filter: email_user_registration_title

Description filter: email_user_registration_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {WEB_TITLE} : Your web site’s title

User changes email

Internal name: email_new_email

Title filter: email_new_email_title

Description filter: email_new_email_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {WEB_TITLE} : Your web site’s title
• {VALIDATION_LINK} : Link to validate the new email of an user
• {VALIDATION_URL} : URL to validate the new email of an user

User validation

Internal name: email_user_validation

Title filter: email_user_validation_title

Description filter: email_user_validation_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {VALIDATION_LINK} : Link to validate the new user registration
• {VALIDATION_URL} : URL to validate the new user registration

Send to a friend email

Internal name: email_send_friend

Title filter: email_send_friend_title

Description filter: email_send_friend_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {WEB_TITLE} : Your web site’s title
• {FRIEND_NAME} : User’s friend’s name
• {FRIEND_EMAIL} : User’s friend’s email
• {ITEM_TITLE} : Title of the ad user wants to share
• {COMMENT} : User’s comment to this share
• {ITEM_URL} : Link to the ad (Note that it’s ITEM_URL, but you’re sending a LINK)

Question about an item

Internal name: email_item_inquiry

Title filter: email_item_inquiry_title

Description filter: email_item_inquiry_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {CONTACT_NAME} : Seller’s name
• {USER_PHONE} : User’s phone number
• {ITEM_TITLE} : Ad’s title
• {ITEM_URL} : Link to the ad (Note that it’s ITEM_URL, but you’re sending a LINK)
• {COMMENT} : Question to the ad

Ad validation

Internal name: email_item_validation

Title filter: email_item_validation_title

Description filter: email_item_validation_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {WEB_TITLE} : Your web site’s title
• {ITEM_DESCRIPTION_ALL_LANGUAGES} : Ad’s descriptions (every language available)
• {ITEM_DESCRIPTION} : Ad’s description (only one, the one in the default language of the site)
• {ITEM_COUNTRY} : Ad’s country
• {ITEM_PRICE} : Ad’s price
• {ITEM_REGION} : Ad’s region
• {ITEM_CITY} : Ad’s city
• {ITEM_ID} : Ad’s id
• {ITEM_TITLE} : Ad’s title
• {ITEM_URL} : Link to the ad
• {VALIDATION_LINK} : Link to validate the ad
• {VALIDATION_URL} : URL to validate the ad

Validation email to unregistered users

Internal name: email_admin_new_item

Title filter: email_item_validation_non_register_user_title

Description filter: email_item_validation_non_register_user_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {WEB_TITLE} : Your web site’s title
• {ITEM_DESCRIPTION_ALL_LANGUAGES} : Ad’s descriptions (every language available)
• {ITEM_DESCRIPTION} : Ad’s description (only one, the one in the default language of the site)
• {ITEM_COUNTRY} : Ad’s country
• {ITEM_PRICE} : Ad’s price
• {ITEM_REGION} : Ad’s region
• {ITEM_CITY} : Ad’s city
• {ITEM_ID} : Ad’s id
• {ITEM_TITLE} : Ad’s title
• {ITEM_URL} : Link to the ad
• {VALIDATION_LINK} : Link to validate the ad
• {VALIDATION_URL} : URL to validate the ad
• {EDIT_LINK} : Link to edit the ad
• {EDIT_URL} : URL ot edit the ad
• {DELETE_LINK} : Link to delete the ad
• {DELETE_URL} : URL to delete the ad

Contact user

Internal name: email_contact_user

Title filter: email_contact_user_title

Description filter: email_contact_user_description

Keywords

• {USER_NAME} : User’s name (send the message)
• {USER_EMAIL} : User’s email (send the message)
• {USER_PHONE} : User’s phone number (send the message)
• {WEB_URL} : Your web site’s URL
• {CONTACT_NAME} : User’s name (receive the message)
• {COMMENT} : Comment

New comment notification sent to the user

Internal name: email_new_comment_user

Title filter: email_new_comment_user_title

Description filter: email_new_coment_user_description

Keywords

• {COMMENT_AUTHOR} : Name of the author of the comment
• {COMMENT_EMAIL} : Email of the author of the comment
• {COMMENT_TITLE} : Comment’s title
• {COMMENT_TEXT} : Comment
• {ITEM_TITLE} : Ad’s title
• {ITEM_ID} : Ad’s id
• {ITEM_URL} : URL of the ad
• {SELLER_NAME} : Name of the owner of the ad
• {SELLER_EMAIL} : Email of the owner of the ad

Emails send to the admin

New user notification sent to admin

Internal name: email_admin_new_user

Title filter: email_admin_new_user

Description filter: email_admin_new_user

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {WEB_TITLE} : Your web site’s title

New comment notification sent to admin

Internal name: email_new_comment_admin

Title filter: email_new_comment_admin_title

Description filter: email_new_comment_admin_description

Keywords

• {COMMENT_AUTHOR} : Name of the author of the comment
• {COMMENT_EMAIL} : Email of the author of the comment
• {COMMENT_TITLE} : Comment’s title
• {COMMENT_TEXT} : Comment
• {ITEM_TITLE} : Ad’s title
• {ITEM_ID} : Ad’s id
• {ITEM_URL} : URL of the ad

New ad notification sent to admin

Internal name: email_admin_new_item

Title filter: email_admin_new_item_title

Description filter: email_admin_new_item_description

Keywords

• {USER_NAME} : User’s name
• {USER_EMAIL} : User’s email
• {WEB_URL} : Your web site’s URL
• {WEB_TITLE} : Your web site’s title
• {ITEM_DESCRIPTION_ALL_LANGUAGES} : Ad’s descriptions (every language available)
• {ITEM_DESCRIPTION} : Ad’s description (only one, the one in the default language of the site)
• {ITEM_COUNTRY} : Ad’s country
• {ITEM_PRICE} : Ad’s price
• {ITEM_REGION} : Ad’s region
• {ITEM_CITY} : Ad’s city
• {ITEM_ID} : Ad’s id
• {ITEM_TITLE} : Ad’s title
• {ITEM_URL} : Link to the ad
• {VALIDATION_LINK} : Link to validate the ad
• {VALIDATION_URL} : URL to validate the ad
• {EDIT_LINK} : Link to edit the ad
• {EDIT_URL} : URL ot edit the ad